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Home Staging 101

Kelly Allen

After attending Georgia College and State University, Kelly Allen decided it was time to pursue a new challenge: the wild world of residential Real Es...

After attending Georgia College and State University, Kelly Allen decided it was time to pursue a new challenge: the wild world of residential Real Es...

Jan 10 6 minutes read

Have you ever watched HGTV and wondered how every home always looks perfectly put together? The answer to this is staging. 

Home staging goes beyond just cleaning and decorating your home. Staging is adding decor, arranging furniture, and prepping your home to look perfect for listing photos, listing appointments, and open houses. When a home is staged, potential buyers see exactly where furniture should go and how each room is laid out. When a home is not staged, potential buyers are only focusing on the visible issues the home may have.

Not only does staging make your home look like an HGTV dream or like it belongs on Pottery Barn's homepage, but it can actually speed up the sale of your property.

83%

of buyers’ agents said a staged home helped buyers visualize the property as a future home, according to NAR

25%

of buyers’ agents said potential buyers increased their offer between 1 and 5% on a staged home, according to NAR

85%

of homes surveyed were sold for 6-25% more than homes that were not staged, according to HSR Certified Professional Home Stagers

So now that you know how important staging is, what’s next? Do you hire a stager? Do you do it yourself? Will your real estate agent help? Do you stage virtually?

It depends. Every option has its benefits, and your Kelly+Co agent will let you know what they suggest during your first appointment together. What's great, however, is that we'll offer free staging consultations, virtual staging, and our expert opinion. Our team has helped thousands of families buy or sell their homes so you can trust that we know what works!

DIY Staging

If you’re looking for a more cost-effective option, it may be best to stage your home yourself. 

First, you’ll want to start with cleaning, decluttering, and depersonalizing. This is a great excuse to finally get around to that annual cleaning from earlier in the year that you’ve put off. Each room should only have what is absolutely necessary. Throw out anything you don’t need or keep things tucked away in a bin during open houses and showings. You’ll also want to remove any personal photos or decor around your home, including anything religious or political. The less personal your home is, the more a potential buyer will imagine themselves living in your space.

Once everything is clean, you’ll want to start staging the important rooms first. The kitchen, living room, and master bedroom are what sell your home. Focus on these rooms and then you can work your way through the additional living spaces. There are plenty of inspiration photos for current trends online, but here are a few tips to get you started: 

Virtual Staging

Virtual staging allows you to rearrange furniture, add decor, and still make your home look attractive to buyers but everything is online — and cheaper. Because virtual staging is done on the web or with staging software, you don’t have to spend funds on new furniture, decor or expend time rearranging everything. This method saves you time and money while still getting the same results as traditional staging. The only required cost is the digital software and most services charge a flat fee per room staged. 

In certain instances, virtual staging can make a really big difference! We offer virtual staging for things like showing what cherry oak kitchen cabinets would look like painted white, or when your home is vacant and there's a nook that doesn't make sense without anything in it. We'll virtually stage it to help potential buyers get an idea of the possible uses, etc. 

We'll Hire a Professional Stager

Selling your home is an emotional process so viewing your home objectively when staging can be a difficult task. When you hire Kelly+Co, you are offered a FREE staging consultation with our preferred staging company, Saltbox Interiors. They've helped hundreds of our clients, and they've helped us decorate our new office as well as our own homes! They'll stop by and give you tips you need to make your home shine for photos and your upcoming showings.

As you already know, staging your home correctly can help speed up the sale and potentially get you higher offers. The average cost for the initial design consultation with a stager can be between $300 and $600, but it's free for our clients because we truly believe in the power of staging and we always want to do what's best for you, our client! Most times you can work with the decor and artwork you already have, but if your home is completely empty, we will set up some light staging that will give potential buyers a better visual of what it could look like with their own personal touches. 


What do real estate agents do?

All agents are different. Some offer staging services, some offer advice, some refer you to a trusted professional or company, and some don’t offer any resources for staging. Kelly+Co agents have your success in mind, and we will offer honest feedback when it comes to home staging advisement. 

If you’re selling your home soon, staging is something you need to consider.

Depending on the current state of your home, some of these options may be better suited for you. During your initial meeting with our agents, he or she will let you know if they think you need a stager to come by and help you de-clutter, decorate, etc. Or they might be able to let you know what you should do right on the spot! And just remember, Kelly+Co clients are offered a FREE staging appointment with our personal stagers over at Saltbox Interiors! They've staged hundreds of our listings, our brand new office, and our homes!

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